Our mission is to promote professional wisdom by synthesizing design with empirically supported academic understanding.

Drawing upon luminaries and insights from fields including behavioral science, physics, psychology, and philosophy, we apply design thinking principles to produce products and learning systems that make insights actionable.

Find out more about our origins and aspirations here:

Become an instant workshop, brainstorm, and presentation ninja with a comprehensive range of tools, templates, and frameworks from the world’s best practitioners.

Use these cards in combination with any of the other cards, for example select 5 green Frame cards as perspective prompts to use with the 10 Ideas in 10 Minutes Action.

Get all 58 Action cards in the Practical Thinking Deck

Level up your professional wisdom with useful distilled insights from the fields of psychology, economics, philosophy, physics and more.

These purple Insights are especially useful to help prompt deeper strategic considerations, for example the Pareto Principle card might help you to consider a more optimized strategy.

Get all 58 Insight cards in the Strategic Thinking Deck

Provoke consideration of relevant frames with these prompt cards for media channels, stakeholders, audiences, archetypes and more.

Simply having these green Frame cards in front of you during a brainstorm, workshop, or meeting can help you consider relevant perspectives that might otherwise have been ignored.

Get all 58 Frame cards in the Perspectives Thinking Deck

Reduce risks, limit liabilities, and save a lot of time and money with critical thinking tools that help you evaluate and move forward with assurance.

These blue Snares cards are likely to be the most valuable because they help you to consider critical perspectives that can both avoid costly mistakes, but also optimize opportunities.

Get all 58 Snare cards in the Critical Thinking Deck

The Assumptions Map is just one of 58 thinking tools in the Actions deck.

It serves as a powerful way to combine creative and critical thinking, helping us to explore our assumptions with a first-principles approach, prioritize the 'unknown and important' assumptions, and run experiments to validate or disconfirm them.

Use the arrows left and right to explore more applications.

This Play provides step-by-step instructions for how to run a marketing or advertising brainstorming session.
Identify your target markets, potential media channels, and value proposition before moving on to ideation exercises, and finally validating your ideas through an evaluation process.
This Play can be cloned and adapted to include other thinking tools when you have a Pro membership (12 months included with every deck purchased – Bundle = 4 years).

Level up your team's thinking with Kitted's cards in a Lunch & Learn session or other professional development context such as training days or during weekly retro meetings.

The Strategic Insights and Critical Thinking cards are particularly useful to this end.

This comprehensive step-by-step Play will help ensure your strategy is properly considered, and aligned with your objectives.

Move from Identification, through Goal Setting, Exploration, and Evaluation steps to formulate a well-informed strategic plan that could substantially improve your success.

A brand is not a logo, it's what's your stakeholders and customers believe about you.

A strong, clear, and aligned brand that resonates with your internal and external stakeholders can have profound positive effects. The tools and frameworks in this Play will help you to explore, define, apply, and communicate your true brand personality

Kitted provides a complete workshop design system, with modular tools you can swap and choose to suit any strategic objective; as well as interactive templates, helpful examples, and step-by-step instructions.

Use your cards to plan your workshops with a smorgasbord of options, as well as to facilitate by giving participants tactile prompts and actions.

This Play provides a range of perspectives to provoke consideration of different points of view in a brainstorming or strategy session.

Combine an orange brainstorming Action such as 10 Ideas in 10 Minutes with a perspective stimulus card such as The Customer or No Limits.

Many of Kitted’s Actions Thinking Tools are available as interactive FigJam and Miro digital whiteboard templates. Both Figma and Miro offer free-tier account options.

Collaborate in real-time with your team while you’re together in the same room, working from home, or a mix of both.

Planning for creativity in workshops and other structured scenarios is certainly worthwhile, however the value of courting innovation through serendipity is substantial.

Simply having Kitted's cards on-hand as prompts for strategic, creative, and critical thinking in your meeting room or office can prove transformative.

Get an insight in your inbox every Monday, with easy-to-understand examples and practical applications for a range of strategic mental models.

Learning mental models is one of the best ways to develop your strategic and decision-making skills.

Why artificial intelligence systems probably won't take your job, but someone using them might.

This article explores how the menial work the comprises much of our jobs is about to become automated, and what this means for the new labor market.

With a Kitted Pro Account you can save Thinking Tools, Resources, Articles, Flows, Plays and more to your favorites, or create a Kit for a specific purpose such as brand workshops or critical analyses.

You can also create and publish your own thoughts as shareable Articles, Plays, and Flows.

You'll get 4 years of Kitted Pro Membership with the purchase of the Executive Value Bundle.

Kits are simply digital collections of cards you can find on the Kitted platform.

The cards you save or discover in a Kit could be anything from a collection of cognitive biases, or brand archetypes, through to links to design inspiration websites.

When you're on a Kit page you can download all the cards in that Kit as high-resolution PNG files to use anywhere you like.

Available with your Kitted Pro Membership.

Flows allow you to create shareable presentations and step-by-step instructions.

Whether you want to create a fully mobile-responsive pitch deck including rich media to share with investors, instructions on how to critically evaluate an investment opportunity, or how to change a tyre,

Flows empower you to share your thoughts in a modern, beautiful, shareable way.

Available with your Kitted Pro Membership.

Articles are the standard way that we share written ideas online, but we wanted to make it a lot easier to write an article that doesn’t feel just like a big block of text.

Plays are a variation on Articles that allow you to create step-by-step instructions in a Play Bar that sits to the side of your Article.

Pro members can create Articles and Plays with easy-to-add full-width or inset images, videos, quotes, buttons, and thinking tool cards.

Every Kitted Thinking Tool, Kit, Flow, Article, Subject, Author, and Resource card can be discovered and saved via the Discovery page of kitted.app.

Use the instant-search or filter menus to find something something specific, or scroll to explore all the things.